How a Customer Loyalty Program Works?

February 5, 2020 9:03 am | by John Adams

A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases to encourage them to stay with you. A loyalty program may give a customer free merchandise, rewards, vouchers and gift certificates.

Loyalty programs are targeted at customers who are already doing business with you and are rewarded for each transaction. The program allows the business to reward their customers for their loyalty, but it also helps protect customers from being poached by competitors.

Customer loyalty is a customer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Brands want to provide great customer service so customers will continue buying from them. Customer loyalty is vital to your brands’ success because loyal customers can grow your business quicker than sales and marketing alone.

 
 

Customer Loyalty Program

Loyalty programs provide two key functions: They reward customers for brand loyalty, and they provide the issuing company with valuable consumer information. While companies can evaluate general purchases, the use of a loyalty program offers additional details on the type of products that may be bought together, and whether certain voucher programs are more effective than others.

So Loyalty programs can provide important spending data from a brand’s customers. When rewards programs are integrated into the customer’s everyday routine, they can cultivate true brand loyalty. Once a customer becomes comfortable they begin to trust the company will deliver a consistent experience at each time. At this point, customers will stick to a retailer, restaurant, online store, etc., because their reward points are more important than a few cents savings.

SapphireOne allows you to easily setup your own Loyalty Program, whether you want to use a Voucher or a Discount reward, You can set up the program to suit your needs, for example spend $1.00 to earn 1 point, when the client has spent $20 they have earned 20 points, when the customer has reached 100 points they earn a $20 voucher to spend in the business.  The discount can be set to be earned on total spend to date, for example a customer has spent $10,000, earned 10,000 points so now receives a 5% discount on future purchases.

SapphireOne helps make it easy for you to keep your customers happy and rewarded so they stay loyal.