The timber industry, like many other industries, is an important component that contributes to the country’s economy. Trees used in Plastic/rubber industry, trees that are majorly grown for medicinal value in the Biotechnology industry, trees that are majorly used in Furniture/wood industry come under timber industry too. It covers methods like management of trees, maintenance, production of wood/plastic/medicine, processing, import, and export.
Customer Relationship Management (CRM) is a tool that helps the company in managing their relationships, not only with the existing customers but also with the customers they want to get. CRM helps the organization to focus their relationship with the distributors/dealers, suppliers etc. It improves customer satisfaction by continuous interaction.
The principal goal of CRM is to build business relationships. It standardizes the contact process, simplifies the sales approach and increases productivity in the organization.
CRM is used in various industries like banking, manufacturing, IT etc. and it has proved it an effectiveness in developing new business. Let us see the effectiveness it brings to the Timber Industry.
Role of CRM software in Transforming the Timber Industry
Greater customer Interaction: With easy access to data related to the customer, CRM helps the organization in serving the customer in a better way. By saving the customer’s data for future use, it prevents the duplication of data thereby simplifying the communication process. For example, if you want to deal with a customer from the Furniture Industry, CRM will be the initial point of contact between the customer and you. Communication for signing the deal, delivery, customer satisfaction and service happens through CRM. It also helps in understanding the customer’s preferences.
Superior sales management: It helps in business expansion by maintaining the relations with new customers. It helps the company in creating new opportunities by targeting a particular audience. For example, if you want to sell biotech products to another country, CRM streamlines the communication process of marketing, sales approach and delivery of the products thereby improving the sales.
Improved Internal communication: Data available will be accessible to everyone to bring accountability. For example, communication between the sales team, marketing team and the delivery team within the organization will be improved with CRM.
Refined Decision Making: Streamlined data will help the company in making strategic decisions. The data will benefit the key influencers and decision makers in the organization to react in a quick and effective manner in making the final call.
CRM software has become a must for Business Development, whether it is a Plastic Industry or Biotechnology Industry or Furniture Industry. SapphireOne CRM software with it’s smooth and sophisticated design will help your business grow by managing all your business interactions.
